The first shoe store Jina was opened on the outskirts of Saint-Denis in 1980 when the family arrived on the island. The Group counts now 150 employees and is one of the greatest economic success of La Réunion with a total of 32 stores. Its credo: to bring fashion trends on the island of Reunion.
Aware that an effective loyalty strategy relies primarily on good customer knowledge, the Group has called on Adelya to create a lasting relationship with its customers. The program will be deployed on all the brands that distribute shoes of the brands Jina, Minelli and San Marina as well as in ready-to-wear partner stores.