{"id":25230,"date":"2011-02-01T14:16:03","date_gmt":"2011-02-01T13:16:03","guid":{"rendered":"https:\/\/adelya.com\/adelyas-loyalty-operator-brings-marketing-punch-of-big-retail-chains-to-independent-restaurants\/"},"modified":"2023-09-13T17:49:17","modified_gmt":"2023-09-13T15:49:17","slug":"adelyas-loyalty-operator-brings-marketing-punch-of-big-retail-chains-to-independent-restaurants","status":"publish","type":"post","link":"https:\/\/adelya.com\/en\/adelyas-loyalty-operator-brings-marketing-punch-of-big-retail-chains-to-independent-restaurants\/","title":{"rendered":"ADELYA\u2019s Loyalty Operator brings marketing punch of big retail chains to independent restaurants"},"content":{"rendered":"

Toulouse, 1 February 2011<\/strong> \u2013 ADELYA, the Frenchstart-up specializing in loyalty solutions built around mobile and NFC contactless technologies, announced today that its Loyalty Operator platform is proving a huge success with brasseries and restaurants, giving them an innovative loyalty system that is easy to set up and use, and well suited to the fast pace of service inrestaurants.<\/p>\n

A loyalty program built on rewards and customer curiosity <\/strong><\/p>\n

Combining speed and efficiency, ADELYA offers restaurants a loyalty program that leverages customers\u2019 natural curiosity and their desire to be rewarded.<\/p>\n

Rewards through an NFC loyalty card <\/strong><\/p>\n

Integral to the Loyalty Operator platform isan NFC contactless loyalty card that rewards consumers with loyalty checks and\/or coupons.Each restaurant is free to define its own loyalty rules and how it rewards customers. A loyalty card lets restaurants build up a base of loyal customers, update its database at checkout and record information such as customer spend, how frequently they dine, and their last visit\u2014a valuable store of information for analyzing their clientele and catching attention through point-of-sale activities. ADELYAoffers creative methods to quickly get new customers through the door.<\/p>\n

Stimulating curiosity through communications campaigns and on-demand couponing <\/strong><\/p>\n

Another lever of ADELYA\u2019s loyalty program involves communicating with consumers through text messaging, emailing and social networks to tempt them to check out a restaurant and thus form an intimate bond with them. Restaurants can keep customers in touch with their latest news,let them know about a new menu, invite them to evenings and promote special offers, all in seconds with Loyalty Operator.As a result, customers are made to feel special and a close tie is created with the restaurant. As well as supporting multi-channel communication campaigns, Loyalty Operator gives restaurants the flexibility to offer incentives for introducing friends, instant rewards on every x visits and coupons \u201con the fly\u201d. Depending on how busy the restaurant is at a given moment, the restaurant owner can distribute a coupon in minutes valid for a set period to pull in more diners.<\/p>\n

\u201cOur success in the brasserie and restaurant sector shows how well suited our Loyalty Operator platform is to the quick-service restaurant market,\u201dsaysADELYA President JeanFran\u00e7ois Novak.\u201cWith NFC loyalty cards, customers are identified immediately at the checkout. This is a key factor in restaurants, where peaks are frequent at meal times.\u00a0<\/em>Moreover, this year ADELYA will be integrating its loyalty service on IP\/NFC payment terminals to support loyalty management direct from the terminal.\u201d <\/em><\/p>\n

Loyalty Operator is also available as a managed, pay-per-useSaaS service (Software as a Service), simply requiring Internet access and no initial outlay.<\/p>\n

Customer testimonials <\/strong><\/p>\n

ADELYA\u2019s Loyalty Operator platform is now used every day by over 50 restaurants.<\/p>\n

So what do they think?<\/strong><\/p>\n

\u201cBesides the usual discounts, Loyalty Operator adds value by giving each of our points of sale the ability to interact with customers in real time, through the channel of communication they choose,\u201dexplains C\u00e9dric Lacout, director of bars&co, a Bertrandgroup company.\u201cBeing able to reach consumers with the right information at the right team is a real advantage. ADELYA\u2019s loyalty platform is driven by an NFC contactless communication rationale.\u201d <\/em><\/p>\n

\u201cIn brasseries and quick-service restaurants, making customers feel welcome andproviding a good service are just as important as the quality of the food,\u201dsaysLaurent Mollar, who manages Brasseries La Malterie and Flam-Flamin Toulouse\u201cIt\u2019s critical that we keep offering our customers more. With our loyalty system, we are able to recognize and reward them, and maintain a close bond through targeted communications operations. We offer them real value at a very reasonable cost.\u201d<\/em><\/p>\n

\u201cWe\u2019ve moved from a paper-based loyalty system to Loyalty Operator,\u201dexplains Ludovic Faus, who manages Brasseries Le Comptoir du Malt in Amiens.\u201cNot only do we now have full control over our customer database with more than 3,800 loyal contacts, which is paramount for us, but we also convey a positive and innovative image by offering customers a loyalty service with a difference based on NFC contactless technology, text messaging, emailing and social networks. We\u2019re delighted with the results.\u201d<\/em><\/p>\n

Download this press release<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

A powerful mix for an interactive restaurant experience: NFC contactless
\nloyalty cards, an up-to-date customer database, and communication via email,
\ntext messaging, social networks, and on-demand couponing. <\/p>\n","protected":false},"author":2,"featured_media":20219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-25230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/adelya.com\/en\/wp-json\/wp\/v2\/posts\/25230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adelya.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adelya.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adelya.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adelya.com\/en\/wp-json\/wp\/v2\/comments?post=25230"}],"version-history":[{"count":1,"href":"https:\/\/adelya.com\/en\/wp-json\/wp\/v2\/posts\/25230\/revisions"}],"predecessor-version":[{"id":25231,"href":"https:\/\/adelya.com\/en\/wp-json\/wp\/v2\/posts\/25230\/revisions\/25231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adelya.com\/en\/wp-json\/wp\/v2\/media\/20219"}],"wp:attachment":[{"href":"https:\/\/adelya.com\/en\/wp-json\/wp\/v2\/media?parent=25230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adelya.com\/en\/wp-json\/wp\/v2\/categories?post=25230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adelya.com\/en\/wp-json\/wp\/v2\/tags?post=25230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}