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French city of Parthenay launches an innovative loyalty card

Parthenay has selected ADELYA to revitalize its city center with an ecolocalism loyalty program, building a community around local stores.
Logo Central Parth

Toulouse, France, December 17, 2012 – ADELYA, a software company specializing in NFC loyalty and customer engagement solutions, announced today that Central’ Parth, Parthenay’s city-center retail federation, has chosen ADELYA to engage customers and boost its city center. With its new eco-localism loyalty program, Parthenay aims to breathe new life into its city center by creating an intimate link between shoppers and local stores.

Parthenay: boosting the city-center ecosystem with ADELYA

As an historic trading center, Parthenay was eager to boost its city center through a city card available for all local stores. ADELYA was a natural choice as the leading loyalty company for cities and trade federations.

“Giving local stores the marketing punch of big retail chains was critical to us,” says Pierre-Alexandre Pelletier, hairdresser and President of Central Parth’. “ADELYA has given us an easy, userfriendly and innovative solution that offers a retail loyalty platform together with web and mobile apps for consumers. With ADELYA, we make city shopping fun and easy.”

ADELYA: customer engagement solution for city centers

With an all-in-one customer engagement platform, retail federation teams have everything they need to hand: store locator, customer management, multistore loyalty program, multichannel marketing campaigns, customer surveys and polls, deals and offers, private sales, statistics and reporting. It’s easy to launch a deal platform together with a multistore loyalty card. And visibility on the web and smartphones is guaranteed. Smartphone apps are compliant with contactless phones too, making NFC simple-tap shopping a reality.

“We are delighted to welcome Parthenay, our first medium-size city in the 10,000 inhabitant category. It is also our first joined reference?? with our new partner French City-Center Retail Federation (FNCV), our city accelerator,” adds Jean-François Novak, ADELYA’s CEO. “Parthenay’s reference demonstrates that ADELYA’s solutions are the right match for any retail organization: medium and large cities, national retailers as well as local stores.” 

View Central’Parth Loyalty at www.centralparth.com

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