SEGMENTATION ET FILTRAGE

Pour faciliter la gestion quotidienne de votre programme de fidélité, Loyalty Operator vous fournit des reportings sur-mesure. Vous gardez le contrôle sur votre activité et restez informé.

Le principe de la segmentation

Développez votre connaissance client

Tous vos clients n’ont pas les mêmes attentes ni les mêmes comportements d’achat. C’est justement avec la segmentation et en exploitant vos données que vous développez votre connaissance client et faites émerger certaines habitudes de consommation.

Le CRM d’Adelya récolte et croise de nombreuses données afin d’établir plusieurs profils-types de clients : les réguliers, les versatiles, les inactifs, les hauts de gamme… Ces informations sont traduites sur des diagrammes et des tableaux, ils délivrent une vision globale et complète de votre activité et des typologies de clients.

Le principe du filtrage

Segmentez votre base de données clients

Sur Loyalty Operator, vous créez des groupes homogènes qui servent par exemple à cibler avec précision une campagne e-mail ou SMS.

Sur l’interface de filtre simplifiée, vous créez une cible rapidement : les clients âgés entre 20 et 30 ans qui ne sont pas venus en magasin depuis 1 mois
Sur l’interface de filtre avancée, vous exploitez au maximum votre base de données qualifiée : les prospects de plus de 35 ans possédant une carte de fidélité depuis 3 mois et ayant cumulé plus de 10 passages en caisse en mai

Vous disposez de nombreux critères pour segmenter votre base client selon :

Pourquoi c’est utile ?

Ciblez précisément vos opérations marketing

La segmentation vous permet de cibler vos communications et animations marketing pour atteindre un segment précis de votre base client. En vous adressant à une cible homogène, vous adressez le bon message et optimisez l’efficacité de vos actions. Sur la plateforme Loyalty Operator, vous créez tout type de segment en filtrant par exemple les clients :

ayant effectué au moins 4 achats lors des 3 derniers mois
habitant dans un périmètre de 30km
ayant atteint plus de 150€ de chiffre d’affaires
n’ayant pas utilisé un coupon donné
ayant lu une campagne spécifique

« Je segmente mes clients en groupes pertinents pour donner plus de résonance à mes actions ! »

Qu’est-ce que j’y gagne en tant que commerçant ?

« Grâce à la segmentation, je développe ma connaissance client et fais émerger certaines habitudes de consommation ! »

Les + ADELYA

Nos articles autour de la segmentation

Personne consultant des données sur une tablette

L’intelligence artificielle au service de la fidélisation client

Loin d’être une tendance passagère, l’intelligence artificielle (IA) enrichit de plus en plus d’outils marketing. Elle permet d’optimiser la création de contenu, de gagner du

Comment fidéliser ses clients ? 5 conseils clés

La mise en place d‘une stratégie adéquate pour fidéliser vos clients est bénéfique à plusieurs égards. La fidélisation est synonyme d’une hausse du chiffre d’affaires,

Comment créer une campagne emailing performante ?

De la qualification de votre base à l’analyse des résultats, découvrez comment créer une campagne emailing qui convertit en 8 étapes clés.

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Pour faciliter la gestion quotidienne de votre programme de fidélité, Loyalty Operator vous fournit des reportings sur-mesure. Vous gardez le contrôle sur votre activité et restez informé.

Le principe de la segmentation

Développez votre connaissance client

Le principe du filtrage

Segmentez votre base de données clients

Vous disposez de nombreux critères pour segmenter votre base client selon :

Leur profil

Leur comportement

Pourquoi c’est utile ?

Ciblez précisément vos opérations marketing

Qu’est-ce que j’y gagne en tant que commerçant ?

Une solide connaissance marché

Une communication pertinente

Un gain de temps

Les + ADELYA

Des segments prédéfinis

Une interface de filtres avancés

Des filtres utilisables sur toute la plateforme

Nos articles autour de la segmentation

L’intelligence artificielle au service de la fidélisation client

Comment fidéliser ses clients ? 5 conseils clés

Comment créer une campagne emailing performante ?