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Not all your customers have the same expectations or the same purchasing behavior. It’s precisely through segmentation and by exploiting your data that you develop your customer knowledge and bring out certain consumer habits.
Adelya’s CRM collects and cross-references a wide range of data to establish several customer profiles: the regulars, the versatile, the inactive, the upmarket… This information is translated into diagrams and tables, providing a comprehensive overview of your business and customer typologies.
With Loyalty Operator, you can create homogeneous groups that can be used, for example, to precisely target an e-mail or SMS campaign.
Segmentation enables you to target your marketing communications and events to a specific segment of your customer base. By addressing a homogeneous target, you can send the right message and optimize the effectiveness of your actions.
On the Loyalty Operator platform, you can create any type of segment by filtering, for example, customers who :
« I segment my customers into relevant groups to give more resonance to my actions! »
By segmenting your customer base, you'll be able to understand which groups are the most loyal and profitable for your outlet.
By adapting your messages to each target audience, you multiply your chances of building customer loyalty.
You can focus your marketing on those customers who are most likely to buy your products or services.
« Thanks to segmentation, I can develop my customer knowledge and consumer habits! »
To create your first segments and start your segmentation with ease
To deepen your targeting, adapt it to your business and give your communications greater resonance
Satisfaction questionnaires, special offers, SMS... filters allow you to precisely target all your actions.
