Adelya Brands and Commercial Networks

More than just a loyalty programme – a CRM and marketing activity panel that will surprise your customers both online and at the retail outlet.

Enchant your customers and simplify your relationship marketing!

Une solution performante et pratique pour les Programmes de Fidélité

An all-in-one loyalty solution that adapts to your business and organization

The Adelya Loyalty Operator loyalty solution is adapted to all types of networks: franchises, dealerships, branches… It can be configured according to your specific needs, your business and your organization. With its playful, original animations, it will delight your customers and simplify your relationship marketing!

Pharmaceuticals, hotels, catering, gastronomy, clothing, culture, sports, well-being… our platform is truly adapted to your core business!

An omnichannel solution that covers your entire network and surprises your customers

Le Back Office ADELYA, pour gérer tout votre programme de fidélité du bout des doigts

For the head office

a complete back office for global program coordination and network management

L'application vendeurs pour la fidélisation au quotidien

For sales staff

a modern customer interface that integrates with any POS system

Les accès mobiles pour vos consommateurs encartés

For customers

web and mobile modules that make life... and shopping easier!

An all-in-one platform for the transition from transactional to relational services

Cartes de fidélité physiques ou mobile (Wallet)

Develop preference for your brand

  • A tailor-made loyalty program
  • A loyalty card, physical or dematerialized, in your colors, to be used online or in-store
  • A gift card to please your customers and their loved ones

Gamify your program and delight your community!

  • Challenges to engage your customers by challenging them
  • Lotteries to stimulate and entertain them
  • Satisfaction surveys to improve the customer experience
De multiples animations pour faire vivre le programme de fidélité
Cartes de fidélité physiques ou mobile (Wallet)

Soyez omnicanal et actif sur tous les fronts

  • A mobile application so you’re always in the customer’s pocket
  • Click and collect, our virtual marketplace to digitalize the customer experience and boost sales
  • Social network integration to encourage virality and reward customer commitment

Optimize your relationship marketing with our CRM

  • Collect and centralize customer data for a 360°, cross-channel view of your customers
  • Statistics and segmentation tools to track and analyze purchasing behavior
  • Automated, multi-channel communications to react in real time to the customer lifecycle
Avec Loyalty Operator, orchestrez votre Fidélisation et suivez les progressions
La fidélité s'entretient avec des communications, que la plateforme ADELYA facilite grandement

Orchestrate your network with distributed marketing

  • Ready-to-use communication kits (emailing templates, pre-recorded targeting…) for your points of sale
  • Administrator, manager, salesperson… Clearly assigned roles and authorizations
  • Unlimited number of users

Be as connected as your customers

Store locator


Loyalty points

Good deals

Customer reviews
Previous slide
Next slide

Appointment booking

Private sales


Gift catalog

« Finally, a loyalty solution that matches my marketing strategy! »

The ADELYA Advantages

Develop your sales without worrying about technical constraints

Loyalty Operator has been designed to adapt to all types of technology and interfaces. Whatever the heterogeneity of your network and its specificities, our platform adapts to your project.

  • All you need is an Internet connection to use all your tools
  • Access to the platform from the screen of your choice: PC, tablet, smartphone
  • An API that connects to your POS system, e-commerce site, mobile application, etc.
  • A future-proof tool that upgrades many times a year, with new functionalities made available at no extra cost.

Is your network constantly growing and evolving?
Don’t worry, your platform is scalable: adding points of sale, changing responsibilities, customizing reports… Loyalty Operator grows and evolves with you!


Loyalty Operator, une solution robuste qui gère votre Relation Client et booste votre Marque auprès des clients fidèles
La plateforme ADELYA gère la fidélisation dans le respect de la RGPD

GDPR: Adelya, a reliable partner for your data processing

Data processing, anonymization, proof of consent… The platform complies with the RGPD (General Regulation on the Protection of Personal Data). The new regulation confirms a “permission marketing” approach that Adelya has always favored, at the service of a relationship of trust between retailers and their customers.

A project under control

Adelya has been designing, configuring and deploying solutions for its customers for over 15 years. Our team will be with you every step of the way. From the conception of your relational strategy to its deployment, we are at your side to bring you our product expertise and our experience in the field, with the sole aim of enriching your project.

We offer you an effective, proven methodology: your project is secure and under control!

  • Design: upstream of the project, our customer relations experts are at your disposal to help you define your needs.
  • Implementation: during the set-up phase, your project manager is your key contact.
  • Operation: you’re not alone! You have access to technical support, and can opt for personalized assistance from our customer service department.
Loyalty Operator, une solution robuste qui gère votre Relation Client et booste votre Marque auprès des clients fidèles

« Relationship marketing at the best value for money! »

Take inspiration from our Success Stories!

3 City Pass de la French Riviera : 72h, 48h, 24h

ADELYA City-Pass: Every Tourism Office’s ally

In pursuit of their mission to breathe new life into local communities, Tourist Offices aremultiplying initiatives to encourage visitors to discover local heritage. By offering a unique package in a single card to visit multiple local points of interest, the dematerialized Tourism
Pass is a simple and effective tool for promotion, based on a win-win proposition: the tourist
saves money, while Pass partners benefit from an additional stream of visitors.
More and more territories attracted by this concept are looking for a solution that is quick to
deploy and easy to use. Buoyed by the success of tourism passes in Marseille, Nice and Toulouse, the ADELYA City-Pass was recently selected by Aix-en-Provence and for the entire Ardèche department.

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The loyalty expert Adelya is expanding internationally

ADELYA, the French firm specializing in loyalty management systems, is setting out to conquer international markets. The company, which manages a multilingual online platform in SaaS mode, began its international expansion early in 2014 and intends to grow in EMEA. Facing growing demand from more and more customers, ADELYA is continuing to reach out beyond the borders of France. Exports already account for 15% of its revenues and the company intends to increase this share of sales to 30% between now and 2017.

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