Adelya Malls and Shopping Centers

An all-in-one B2B2C loyalty solution for creating a complete ecosystem between the centre, retail outlets and consumers

Increase the appeal of your shopping malls and boost footfall!

Carte de fidélité pour centres commerciaux

Attract and retain customers with an attractive loyalty program

Loyalty programs have become an essential tool for shopping centers, enabling them to target/reward customers according to the value of their shopping baskets, and to encourage additional sales. They enable you to collect qualified customer data, then adapt your offers and thus boost your footfall!

Still, you are well aware of the need to manage a heterogeneous environment in which all outlets have different equipment.

An omnichannel CRM that covers your entire shopping center and manages the specific features of each outlet

For the shopping center

The Adelya Loyalty Operator solution gives you effective, unified tools for getting to know your customers and winning over new ones.

  • Build a qualified database: loyalty program, loyalty card, gift card, etc.
  • Surprise your customers with fun activities: competitions, challenges, lotteries, etc.
  • Maintain a close relationship across all channels: automatic e-mail and SMS/marketing automation, satisfaction questionnaires, social networks
  • Analyze your performance: CRM, KPI tracking, analysis and segmentation tools
  • Orchestrate the entire center with distributed marketing: emailing templates, predefined targets, in-house alerts, shared calendar
Faites vivre la fidélité dans votre centre commercial avec des communications automatisées
L'application vendeurs pour la fidélisation au quotidien

For sales outlets

An interface designed to provide a personalized welcome for customers at the checkout

  • Customer registration at the point of sale, online or on a tablet in the center
  • Customer identification at checkout
  • Management of benefits and allocation of loyalty points
  • Integration with any POS system via our documented API
  • Dedicated device for retailers not wishing to integrate

For shopping center customers

Consumer access points to increase preference for the center and encourage regular return visits.

  • A store directory and customer reviews to promote points of sale and guide shoppers in-store.
  • Targeted coupons and special offers, sent out at the right time (reward, inactivity, etc.).
  • A gift catalog to reward the most loyal members
  • Click and collect for a new shopping experience
  • Enrichment of personal data by customers themselves on their loyalty space

…all on the web or mobile!

Catalogue cadeau pour les programmes de fidélité dans les centres commerciaux

« I build visitor loyalty by offering them an innovative shopping experience! »

La plateforme ADELYA gère la fidélisation dans le respect de la RGPD

GDPR: Adelya, a reliable partner for processing your data

Motivated by a “Permission Marketing” approach, our platform respects your customers’ data (proof of consent, pseudonymization, security/archiving and deletion)

We provide you with documents to ensure full compliance with the new regulations:

  • Customizable opt-in confirmation campaign template
  • Data use policy for modification and enrichment
  • Unsubscribe confirmation page

Adelya advises and supports you

For over 15 years, Adelya has been designing, setting up and deploying loyalty and incentive solutions for all types of organizations. We make it a point of honor to establish a close, trust-based relationship with you, from the moment we define your needs and objectives. The project is implemented according to a rigorous and proven methodology: your project is secure and under control! Once the program has been launched, our teams are at your disposal for personalized follow-up.

  • Data use policy for modification and enrichment
  • Unsubscribe confirmation page
Les équipes ADELYA vous accompagnent dans vos projets de fidélisation et vous accompagnent au quotidien

« I make the mall a special place to live with engaging events »

In short: all the features you need to animate your gallery and your customers


Loyalty and sponsorship program
Physical or dematerialized card
Gift cards


Loyalty points booster
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Unlimited emailing and SMS
Satisfaction questionnaire
Customer database and statistics

Be visible

Customer loyalty web page
Special offers
Clic and Collect

The ADELYA Advantages

ADELYA propose une architecture qui permet de gérer le central et le local

An architecture

both centralized and local, taking into account your partners and enabling the allocation of rights and authorizations

Traçabilité et automatisation d'actions selon le comportement des clients fidèles


that allow you to trace the consumer's purchasing path and automate the relationship cycle

ADELYA vous offre des rapports détaillés et complets sur la santé de votre programme de fidélité


automated , weekly and monthly, detailing activity by outlet and providing an overview of the shopping center (RFM analysis)

La solution Loyalty Operator est disponible sur tous types d'écrans

A website

and a mobile application that allow cardholders to register, view their benefits and modify their data