LA BATAILLE DU COMMERCE

Comment créer le lien citoyen grâce à la fidélisation? Comment surmonter les obstacles technologiques et économiques?
75 conseils issus de notre expérience

Enchantez vos clients et simplifiez votre marketing relationnel !

Un livre pour tous ceux qui veulent se lancer dans la fidélisation collective !

Dans La Bataille du Commerce, Jean-François Novak, Président fondateur et CEO d’Adelya, partage son expertise et son expérience avec les commerçants indépendants souhaitant se lancer dans un projet numérique pour fidéliser collectivement leurs clients :
75 conseils (en toute modestie) pour lancer, financer et animer un projet de cartes de fidélité multi-commerces en centre-ville.

Un témoignage qui donne matière à réflexion pour réussir un projet numérique impliquant de nombreux entrepreneurs individuels dans un objectif commun !

Les commerçants y trouveront notamment des recommandations pour :

Créer un lien solide et durable avec sa clientèle grâce la fidélisation ;
Surmonter les obstacles technologiques et économiques ;
Adopter une attitude écolocaliste et collaborative pour mener le projet à bien ;
Adapter le projet à son territoire et sa clientèle.

Commandez le livre et abordez votre projet de fidélisation collective en toute sérénité !

Version numérique : GRATUIT !

Pour télécharger La Bataille du Commerce, (e-book) veuillez remplir le formulaire ci-dessous :

.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}@-webkit-keyframes ha_fadeIn{0%{opacity:0;}to{opacity:1;}}@keyframes ha_fadeIn{0%{opacity:0;}to{opacity:1;}}@-webkit-keyframes ha_zoomIn{0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);}50%{opacity:1;}}@keyframes ha_zoomIn{0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);}50%{opacity:1;}}@-webkit-keyframes ha_rollIn{0%{opacity:0;-webkit-transform:translate3d(-100%,0,0) rotate3d(0,0,1,-120deg);transform:translate3d(-100%,0,0) rotate3d(0,0,1,-120deg);}to{opacity:1;}}@keyframes ha_rollIn{0%{opacity:0;-webkit-transform:translate3d(-100%,0,0) rotate3d(0,0,1,-120deg);transform:translate3d(-100%,0,0) rotate3d(0,0,1,-120deg);}to{opacity:1;}}@-webkit-keyframes ha_bounce{0%,20%,53%,to{-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1);}40%,43%{-webkit-transform:translate3d(0,-30px,0) scaleY(1.1);transform:translate3d(0,-30px,0) scaleY(1.1);-webkit-animation-timing-function:cubic-bezier(.755,.05,.855,.06);animation-timing-function:cubic-bezier(.755,.05,.855,.06);}70%{-webkit-transform:translate3d(0,-15px,0) scaleY(1.05);transform:translate3d(0,-15px,0) scaleY(1.05);-webkit-animation-timing-function:cubic-bezier(.755,.05,.855,.06);animation-timing-function:cubic-bezier(.755,.05,.855,.06);}80%{-webkit-transition-timing-function:cubic-bezier(.215,.61,.355,1);transition-timing-function:cubic-bezier(.215,.61,.355,1);-webkit-transform:translate3d(0,0,0) scaleY(.95);transform:translate3d(0,0,0) scaleY(.95);}90%{-webkit-transform:translate3d(0,-4px,0) scaleY(1.02);transform:translate3d(0,-4px,0) scaleY(1.02);}}@keyframes ha_bounce{0%,20%,53%,to{-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1);}40%,43%{-webkit-transform:translate3d(0,-30px,0) scaleY(1.1);transform:translate3d(0,-30px,0) scaleY(1.1);-webkit-animation-timing-function:cubic-bezier(.755,.05,.855,.06);animation-timing-function:cubic-bezier(.755,.05,.855,.06);}70%{-webkit-transform:translate3d(0,-15px,0) scaleY(1.05);transform:translate3d(0,-15px,0) scaleY(1.05);-webkit-animation-timing-function:cubic-bezier(.755,.05,.855,.06);animation-timing-function:cubic-bezier(.755,.05,.855,.06);}80%{-webkit-transition-timing-function:cubic-bezier(.215,.61,.355,1);transition-timing-function:cubic-bezier(.215,.61,.355,1);-webkit-transform:translate3d(0,0,0) scaleY(.95);transform:translate3d(0,0,0) scaleY(.95);}90%{-webkit-transform:translate3d(0,-4px,0) scaleY(1.02);transform:translate3d(0,-4px,0) scaleY(1.02);}}@-webkit-keyframes ha_bounceIn{0%,20%,40%,60%,80%,to{-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1);}0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);}20%{-webkit-transform:scale3d(1.1,1.1,1.1);transform:scale3d(1.1,1.1,1.1);}40%{-webkit-transform:scale3d(.9,.9,.9);transform:scale3d(.9,.9,.9);}60%{opacity:1;-webkit-transform:scale3d(1.03,1.03,1.03);transform:scale3d(1.03,1.03,1.03);}80%{-webkit-transform:scale3d(.97,.97,.97);transform:scale3d(.97,.97,.97);}to{opacity:1;}}@keyframes ha_bounceIn{0%,20%,40%,60%,80%,to{-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1);}0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);}20%{-webkit-transform:scale3d(1.1,1.1,1.1);transform:scale3d(1.1,1.1,1.1);}40%{-webkit-transform:scale3d(.9,.9,.9);transform:scale3d(.9,.9,.9);}60%{opacity:1;-webkit-transform:scale3d(1.03,1.03,1.03);transform:scale3d(1.03,1.03,1.03);}80%{-webkit-transform:scale3d(.97,.97,.97);transform:scale3d(.97,.97,.97);}to{opacity:1;}}@-webkit-keyframes ha_flipInX{0%{opacity:0;-webkit-transform:perspective(400px) rotate3d(1,0,0,90deg);transform:perspective(400px) rotate3d(1,0,0,90deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}40%{-webkit-transform:perspective(400px) rotate3d(1,0,0,-20deg);transform:perspective(400px) rotate3d(1,0,0,-20deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}60%{opacity:1;-webkit-transform:perspective(400px) rotate3d(1,0,0,10deg);transform:perspective(400px) rotate3d(1,0,0,10deg);}80%{-webkit-transform:perspective(400px) rotate3d(1,0,0,-5deg);transform:perspective(400px) rotate3d(1,0,0,-5deg);}}@keyframes ha_flipInX{0%{opacity:0;-webkit-transform:perspective(400px) rotate3d(1,0,0,90deg);transform:perspective(400px) rotate3d(1,0,0,90deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}40%{-webkit-transform:perspective(400px) rotate3d(1,0,0,-20deg);transform:perspective(400px) rotate3d(1,0,0,-20deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}60%{opacity:1;-webkit-transform:perspective(400px) rotate3d(1,0,0,10deg);transform:perspective(400px) rotate3d(1,0,0,10deg);}80%{-webkit-transform:perspective(400px) rotate3d(1,0,0,-5deg);transform:perspective(400px) rotate3d(1,0,0,-5deg);}}@-webkit-keyframes ha_flipInY{0%{opacity:0;-webkit-transform:perspective(400px) rotate3d(0,1,0,90deg);transform:perspective(400px) rotate3d(0,1,0,90deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}40%{-webkit-transform:perspective(400px) rotate3d(0,1,0,-20deg);transform:perspective(400px) rotate3d(0,1,0,-20deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}60%{opacity:1;-webkit-transform:perspective(400px) rotate3d(0,1,0,10deg);transform:perspective(400px) rotate3d(0,1,0,10deg);}80%{-webkit-transform:perspective(400px) rotate3d(0,1,0,-5deg);transform:perspective(400px) rotate3d(0,1,0,-5deg);}}@keyframes ha_flipInY{0%{opacity:0;-webkit-transform:perspective(400px) rotate3d(0,1,0,90deg);transform:perspective(400px) rotate3d(0,1,0,90deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}40%{-webkit-transform:perspective(400px) rotate3d(0,1,0,-20deg);transform:perspective(400px) rotate3d(0,1,0,-20deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}60%{opacity:1;-webkit-transform:perspective(400px) rotate3d(0,1,0,10deg);transform:perspective(400px) rotate3d(0,1,0,10deg);}80%{-webkit-transform:perspective(400px) rotate3d(0,1,0,-5deg);transform:perspective(400px) rotate3d(0,1,0,-5deg);}}@-webkit-keyframes ha_swing{20%{-webkit-transform:rotate3d(0,0,1,15deg);transform:rotate3d(0,0,1,15deg);}40%{-webkit-transform:rotate3d(0,0,1,-10deg);transform:rotate3d(0,0,1,-10deg);}60%{-webkit-transform:rotate3d(0,0,1,5deg);transform:rotate3d(0,0,1,5deg);}80%{-webkit-transform:rotate3d(0,0,1,-5deg);transform:rotate3d(0,0,1,-5deg);}}@keyframes ha_swing{20%{-webkit-transform:rotate3d(0,0,1,15deg);transform:rotate3d(0,0,1,15deg);}40%{-webkit-transform:rotate3d(0,0,1,-10deg);transform:rotate3d(0,0,1,-10deg);}60%{-webkit-transform:rotate3d(0,0,1,5deg);transform:rotate3d(0,0,1,5deg);}80%{-webkit-transform:rotate3d(0,0,1,-5deg);transform:rotate3d(0,0,1,-5deg);}}@-webkit-keyframes ha_slideInDown{0%{visibility:visible;-webkit-transform:translate3d(0,-100%,0);transform:translate3d(0,-100%,0);}}@keyframes ha_slideInDown{0%{visibility:visible;-webkit-transform:translate3d(0,-100%,0);transform:translate3d(0,-100%,0);}}@-webkit-keyframes ha_slideInUp{0%{visibility:visible;-webkit-transform:translate3d(0,100%,0);transform:translate3d(0,100%,0);}}@keyframes ha_slideInUp{0%{visibility:visible;-webkit-transform:translate3d(0,100%,0);transform:translate3d(0,100%,0);}}@-webkit-keyframes ha_slideInLeft{0%{visibility:visible;-webkit-transform:translate3d(-100%,0,0);transform:translate3d(-100%,0,0);}}@keyframes ha_slideInLeft{0%{visibility:visible;-webkit-transform:translate3d(-100%,0,0);transform:translate3d(-100%,0,0);}}@-webkit-keyframes ha_slideInRight{0%{visibility:visible;-webkit-transform:translate3d(100%,0,0);transform:translate3d(100%,0,0);}}@keyframes ha_slideInRight{0%{visibility:visible;-webkit-transform:translate3d(100%,0,0);transform:translate3d(100%,0,0);}}.ha_fadeIn{-webkit-animation-name:ha_fadeIn;animation-name:ha_fadeIn;}.ha_zoomIn{-webkit-animation-name:ha_zoomIn;animation-name:ha_zoomIn;}.ha_rollIn{-webkit-animation-name:ha_rollIn;animation-name:ha_rollIn;}.ha_bounce{-webkit-transform-origin:center bottom;-ms-transform-origin:center bottom;transform-origin:center bottom;-webkit-animation-name:ha_bounce;animation-name:ha_bounce;}.ha_bounceIn{-webkit-animation-name:ha_bounceIn;animation-name:ha_bounceIn;-webkit-animation-duration:.75s;-webkit-animation-duration:calc(var(--animate-duration) * .75);animation-duration:.75s;animation-duration:calc(var(--animate-duration) * .75);}.ha_flipInX,.ha_flipInY{-webkit-animation-name:ha_flipInX;animation-name:ha_flipInX;-webkit-backface-visibility:visible !important;backface-visibility:visible !important;}.ha_flipInY{-webkit-animation-name:ha_flipInY;animation-name:ha_flipInY;}.ha_swing{-webkit-transform-origin:top center;-ms-transform-origin:top center;transform-origin:top center;-webkit-animation-name:ha_swing;animation-name:ha_swing;}.ha_slideInDown{-webkit-animation-name:ha_slideInDown;animation-name:ha_slideInDown;}.ha_slideInUp{-webkit-animation-name:ha_slideInUp;animation-name:ha_slideInUp;}.ha_slideInLeft{-webkit-animation-name:ha_slideInLeft;animation-name:ha_slideInLeft;}.ha_slideInRight{-webkit-animation-name:ha_slideInRight;animation-name:ha_slideInRight;}.ha-css-transform-yes{-webkit-transition-duration:var(--ha-tfx-transition-duration,.2s);transition-duration:var(--ha-tfx-transition-duration,.2s);-webkit-transition-property:-webkit-transform;transition-property:transform;transition-property:transform,-webkit-transform;-webkit-transform:translate(var(--ha-tfx-translate-x,0),var(--ha-tfx-translate-y,0)) scale(var(--ha-tfx-scale-x,1),var(--ha-tfx-scale-y,1)) skew(var(--ha-tfx-skew-x,0),var(--ha-tfx-skew-y,0)) rotateX(var(--ha-tfx-rotate-x,0)) rotateY(var(--ha-tfx-rotate-y,0)) rotateZ(var(--ha-tfx-rotate-z,0));transform:translate(var(--ha-tfx-translate-x,0),var(--ha-tfx-translate-y,0)) scale(var(--ha-tfx-scale-x,1),var(--ha-tfx-scale-y,1)) skew(var(--ha-tfx-skew-x,0),var(--ha-tfx-skew-y,0)) rotateX(var(--ha-tfx-rotate-x,0)) rotateY(var(--ha-tfx-rotate-y,0)) rotateZ(var(--ha-tfx-rotate-z,0));}.ha-css-transform-yes:hover{-webkit-transform:translate(var(--ha-tfx-translate-x-hover,var(--ha-tfx-translate-x,0)),var(--ha-tfx-translate-y-hover,var(--ha-tfx-translate-y,0))) scale(var(--ha-tfx-scale-x-hover,var(--ha-tfx-scale-x,1)),var(--ha-tfx-scale-y-hover,var(--ha-tfx-scale-y,1))) skew(var(--ha-tfx-skew-x-hover,var(--ha-tfx-skew-x,0)),var(--ha-tfx-skew-y-hover,var(--ha-tfx-skew-y,0))) rotateX(var(--ha-tfx-rotate-x-hover,var(--ha-tfx-rotate-x,0))) rotateY(var(--ha-tfx-rotate-y-hover,var(--ha-tfx-rotate-y,0))) rotateZ(var(--ha-tfx-rotate-z-hover,var(--ha-tfx-rotate-z,0)));transform:translate(var(--ha-tfx-translate-x-hover,var(--ha-tfx-translate-x,0)),var(--ha-tfx-translate-y-hover,var(--ha-tfx-translate-y,0))) scale(var(--ha-tfx-scale-x-hover,var(--ha-tfx-scale-x,1)),var(--ha-tfx-scale-y-hover,var(--ha-tfx-scale-y,1))) skew(var(--ha-tfx-skew-x-hover,var(--ha-tfx-skew-x,0)),var(--ha-tfx-skew-y-hover,var(--ha-tfx-skew-y,0))) rotateX(var(--ha-tfx-rotate-x-hover,var(--ha-tfx-rotate-x,0))) rotateY(var(--ha-tfx-rotate-y-hover,var(--ha-tfx-rotate-y,0))) rotateZ(var(--ha-tfx-rotate-z-hover,var(--ha-tfx-rotate-z,0)));}.happy-addon>.elementor-widget-container{word-wrap:break-word;overflow-wrap:break-word;}.happy-addon>.elementor-widget-container,.happy-addon>.elementor-widget-container *{-webkit-box-sizing:border-box;box-sizing:border-box;}.happy-addon p:empty{display:none;}.happy-addon .elementor-inline-editing{min-height:auto !important;}.happy-addon-pro img{max-width:100%;height:auto;-o-object-fit:cover;object-fit:cover;}.ha-screen-reader-text{position:absolute;overflow:hidden;clip:rect(1px,1px,1px,1px);margin:-1px;padding:0;width:1px;height:1px;border:0;word-wrap:normal !important;-webkit-clip-path:inset(50%);clip-path:inset(50%);}.ha-has-bg-overlay>.elementor-widget-container{position:relative;z-index:1;}.ha-has-bg-overlay>.elementor-widget-container:before{position:absolute;top:0;left:0;z-index:-1;width:100%;height:100%;content:"";}.ha-popup--is-enabled .ha-js-popup,.ha-popup--is-enabled .ha-js-popup img{cursor:-webkit-zoom-in !important;cursor:zoom-in !important;}.mfp-wrap .mfp-arrow,.mfp-wrap .mfp-close{background-color:transparent;}.mfp-wrap .mfp-arrow:focus,.mfp-wrap .mfp-close:focus{outline-width:thin;}.ha-advanced-tooltip-enable{position:relative;cursor:pointer;--ha-tooltip-arrow-color:black;--ha-tooltip-arrow-distance:0;}.ha-advanced-tooltip-enable .ha-advanced-tooltip-content{position:absolute;z-index:999;display:none;padding:5px 0;width:120px;height:auto;border-radius:6px;background-color:#000;color:#fff;text-align:center;opacity:0;}.ha-advanced-tooltip-enable .ha-advanced-tooltip-content::after{position:absolute;border-width:5px;border-style:solid;content:"";}.ha-advanced-tooltip-enable .ha-advanced-tooltip-content.no-arrow::after{visibility:hidden;}.ha-advanced-tooltip-enable .ha-advanced-tooltip-content.show{display:inline-block;opacity:1;}.ha-advanced-tooltip-enable.ha-advanced-tooltip-top .ha-advanced-tooltip-content,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-top .ha-advanced-tooltip-content{top:unset;right:0;bottom:calc(101% + var(--ha-tooltip-arrow-distance));left:0;margin:0 auto;}.ha-advanced-tooltip-enable.ha-advanced-tooltip-top .ha-advanced-tooltip-content::after,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-top .ha-advanced-tooltip-content::after{top:100%;right:unset;bottom:unset;left:50%;border-color:var(--ha-tooltip-arrow-color) transparent transparent transparent;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-bottom .ha-advanced-tooltip-content,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-bottom .ha-advanced-tooltip-content{top:calc(101% + var(--ha-tooltip-arrow-distance));right:0;bottom:unset;left:0;margin:0 auto;}.ha-advanced-tooltip-enable.ha-advanced-tooltip-bottom .ha-advanced-tooltip-content::after,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-bottom .ha-advanced-tooltip-content::after{top:unset;right:unset;bottom:100%;left:50%;border-color:transparent transparent var(--ha-tooltip-arrow-color) transparent;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-left .ha-advanced-tooltip-content,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-left .ha-advanced-tooltip-content{top:50%;right:calc(101% + var(--ha-tooltip-arrow-distance));bottom:unset;left:unset;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-left .ha-advanced-tooltip-content::after,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-left .ha-advanced-tooltip-content::after{top:50%;right:unset;bottom:unset;left:100%;border-color:transparent transparent transparent var(--ha-tooltip-arrow-color);-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-right .ha-advanced-tooltip-content,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-right .ha-advanced-tooltip-content{top:50%;right:unset;bottom:unset;left:calc(101% + var(--ha-tooltip-arrow-distance));-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-right .ha-advanced-tooltip-content::after,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-right .ha-advanced-tooltip-content::after{top:50%;right:100%;bottom:unset;left:unset;border-color:transparent var(--ha-tooltip-arrow-color) transparent transparent;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-top .ha-advanced-tooltip-content{top:unset;right:0;bottom:calc(101% + var(--ha-tooltip-arrow-distance));left:0;margin:0 auto;}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-top .ha-advanced-tooltip-content::after{top:100%;right:unset;bottom:unset;left:50%;border-color:var(--ha-tooltip-arrow-color) transparent transparent transparent;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-bottom .ha-advanced-tooltip-content{top:calc(101% + var(--ha-tooltip-arrow-distance));right:0;bottom:unset;left:0;margin:0 auto;}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-bottom .ha-advanced-tooltip-content::after{top:unset;right:unset;bottom:100%;left:50%;border-color:transparent transparent var(--ha-tooltip-arrow-color) transparent;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-left .ha-advanced-tooltip-content{top:50%;right:calc(101% + var(--ha-tooltip-arrow-distance));bottom:unset;left:unset;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-left .ha-advanced-tooltip-content::after{top:50%;right:unset;bottom:unset;left:100%;border-color:transparent transparent transparent var(--ha-tooltip-arrow-color);-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-right .ha-advanced-tooltip-content{top:50%;right:unset;bottom:unset;left:calc(101% + var(--ha-tooltip-arrow-distance));-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-right .ha-advanced-tooltip-content::after{top:50%;right:100%;bottom:unset;left:unset;border-color:transparent var(--ha-tooltip-arrow-color) transparent transparent;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body.elementor-editor-active .happy-addon.ha-gravityforms .gform_wrapper{display:block !important;}.ha-scroll-to-top-wrap.ha-scroll-to-top-hide{display:none;}.ha-scroll-to-top-wrap.edit-mode,.ha-scroll-to-top-wrap.single-page-off{display:none !important;}.ha-scroll-to-top-button{position:fixed;right:15px;bottom:15px;z-index:9999;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-align:center;-webkit-align-items:center;align-items:center;-ms-flex-align:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;width:50px;height:50px;border-radius:50px;background-color:#5636d1;color:#fff;text-align:center;opacity:1;cursor:pointer;-webkit-transition:all .3s;transition:all .3s;}.ha-scroll-to-top-button i{color:#fff;font-size:16px;}.ha-scroll-to-top-button:hover{background-color:#e2498a;}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}div{font-family:"Montserrat",Sans-serif;font-weight:400;}p{font-family:"Montserrat",Sans-serif;font-weight:400;color:#000;font-size:18px;line-height:1.4em;}h1{color:#fff !important;font-weight:700;text-transform:uppercase;}h2{margin-top:.5rem;margin-bottom:1rem;font-family:inherit;font-weight:500;line-height:1.2;color:#333 !important;}h3{color:#c81515 !important;font-family:"Montserrat" !important;font-weight:600;font-size:22px;}h3 .elementor-heading-title{color:#c81515 !important;font-family:"Montserrat";font-weight:600;font-size:22px;}h3 .elementor-heading-title .elementor-size-default{color:#c81515 !important;font-family:"Montserrat";font-weight:600;font-size:22px;}.elementor-button{font-family:"Montserrat";fill:#fff;color:#fff;font-size:16px;padding:15px 30px;border-radius:30px 30px 30px 30px !important;background-color:#c81515;}.elementor-button:hover{background-color:#34a899;}.aioseo-breadcrumbs{color:#fff !important;font-size:12px;}.aioseo-breadcrumbs .aioseo-breadcrumb a{color:#fff;}:root{--wpforms-field-border-radius:3px;--wpforms-field-border-style:solid;--wpforms-field-border-size:1px;--wpforms-field-background-color:#fff;--wpforms-field-border-color:rgba(0,0,0,.25);--wpforms-field-border-color-spare:rgba(0,0,0,.25);--wpforms-field-text-color:rgba(0,0,0,.7);--wpforms-field-menu-color:#fff;--wpforms-label-color:rgba(0,0,0,.85);--wpforms-label-sublabel-color:rgba(0,0,0,.55);--wpforms-label-error-color:#d63637;--wpforms-button-border-radius:3px;--wpforms-button-border-style:none;--wpforms-button-border-size:1px;--wpforms-button-background-color:#066aab;--wpforms-button-border-color:#066aab;--wpforms-button-text-color:#fff;--wpforms-page-break-color:#066aab;--wpforms-background-image:none;--wpforms-background-position:center center;--wpforms-background-repeat:no-repeat;--wpforms-background-size:cover;--wpforms-background-width:100px;--wpforms-background-height:100px;--wpforms-background-color:rgba(0,0,0,0);--wpforms-background-url:none;--wpforms-container-padding:0px;--wpforms-container-border-style:none;--wpforms-container-border-width:1px;--wpforms-container-border-color:#000;--wpforms-container-border-radius:3px;--wpforms-field-size-input-height:43px;--wpforms-field-size-input-spacing:15px;--wpforms-field-size-font-size:16px;--wpforms-field-size-line-height:19px;--wpforms-field-size-padding-h:14px;--wpforms-field-size-checkbox-size:16px;--wpforms-field-size-sublabel-spacing:5px;--wpforms-field-size-icon-size:1;--wpforms-label-size-font-size:16px;--wpforms-label-size-line-height:19px;--wpforms-label-size-sublabel-font-size:14px;--wpforms-label-size-sublabel-line-height:17px;--wpforms-button-size-font-size:17px;--wpforms-button-size-height:41px;--wpforms-button-size-padding-h:15px;--wpforms-button-size-margin-top:10px;--wpforms-container-shadow-size-box-shadow:none;}:root{--wpforms-field-border-radius:3px;--wpforms-field-border-style:solid;--wpforms-field-border-size:1px;--wpforms-field-background-color:#fff;--wpforms-field-border-color:rgba(0,0,0,.25);--wpforms-field-border-color-spare:rgba(0,0,0,.25);--wpforms-field-text-color:rgba(0,0,0,.7);--wpforms-field-menu-color:#fff;--wpforms-label-color:rgba(0,0,0,.85);--wpforms-label-sublabel-color:rgba(0,0,0,.55);--wpforms-label-error-color:#d63637;--wpforms-button-border-radius:3px;--wpforms-button-border-style:none;--wpforms-button-border-size:1px;--wpforms-button-background-color:#066aab;--wpforms-button-border-color:#066aab;--wpforms-button-text-color:#fff;--wpforms-page-break-color:#066aab;--wpforms-background-image:none;--wpforms-background-position:center center;--wpforms-background-repeat:no-repeat;--wpforms-background-size:cover;--wpforms-background-width:100px;--wpforms-background-height:100px;--wpforms-background-color:rgba(0,0,0,0);--wpforms-background-url:none;--wpforms-container-padding:0px;--wpforms-container-border-style:none;--wpforms-container-border-width:1px;--wpforms-container-border-color:#000;--wpforms-container-border-radius:3px;--wpforms-field-size-input-height:43px;--wpforms-field-size-input-spacing:15px;--wpforms-field-size-font-size:16px;--wpforms-field-size-line-height:19px;--wpforms-field-size-padding-h:14px;--wpforms-field-size-checkbox-size:16px;--wpforms-field-size-sublabel-spacing:5px;--wpforms-field-size-icon-size:1;--wpforms-label-size-font-size:16px;--wpforms-label-size-line-height:19px;--wpforms-label-size-sublabel-font-size:14px;--wpforms-label-size-sublabel-line-height:17px;--wpforms-button-size-font-size:17px;--wpforms-button-size-height:41px;--wpforms-button-size-padding-h:15px;--wpforms-button-size-margin-top:10px;--wpforms-container-shadow-size-box-shadow:none;}.elementor-widget-wpforms.elementor-element-5c69362{--wpforms-button-border-radius:30px;--wpforms-button-background-color:#c81515;--wpforms-field-border-radius:30px;--wpforms-field-size-input-height:31px;--wpforms-field-size-input-spacing:10px;--wpforms-field-size-font-size:14px;--wpforms-field-size-line-height:17px;--wpforms-field-size-padding-h:9px;--wpforms-field-size-checkbox-size:14px;--wpforms-field-size-sublabel-spacing:5px;--wpforms-field-size-icon-size:.75;--wpforms-label-size-font-size:16px;--wpforms-label-size-line-height:19px;--wpforms-label-size-sublabel-font-size:14px;--wpforms-label-size-sublabel-line-height:17px;--wpforms-button-size-font-size:17px;--wpforms-button-size-height:41px;--wpforms-button-size-padding-h:15px;--wpforms-button-size-margin-top:10px;}