Home White Paper : “la Bataille du Commerce”

How to create citizen loyalty? How to overcome technological and economic obstacles?
75 tips drawn from our experience (in FRENCH)

Enchant your customers and simplify your relationship marketing!

A book (in FRENCH) for all those who want to take the plunge into collective loyalty!

In La Bataille du Commerce, Jean-François Novak, Chairman, Founder and CEO of Adelya, shares his expertise and experience with independent retailers wishing to embark on a digital project to build collective customer loyalty:
75 tips (in all modesty) for launching, financing and running a multi-store loyalty card project in a town center.

It’s a thought-provoking account of how to successfully launch a digital project involving a number of individual entrepreneurs working towards a common goal!

In particular, retailers will find recommendations for :
  • Create a solid, lasting bond with customers through loyalty ;
  • Overcome technological and economic obstacles;
  • Adopt an ecolocalist and collaborative attitude to bring the project to fruition;
  • Adapt your project to your territory and customers.

Order the book and start your group loyalty project with peace of mind!

Digital version: FREE!

To download La Bataille du Commerce,
(e-book in FRENCH) please fill in the form below:

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