MALLS AND SHOPPING CENTERS

An all-in-one B2B2C loyalty solution for creating a complete ecosystem between the centre, retail outlets and consumers

Increase the appeal of your shopping malls and boost footfall!

Attract and retain customers with an attractive loyalty program

Loyalty programs have become an essential tool for shopping centers, enabling them to target/reward customers according to the value of their shopping baskets, and to encourage additional sales. They enable you to collect qualified customer data, then adapt your offers and thus boost your footfall!

Still, you are well aware of the need to manage a heterogeneous environment in which all outlets have different equipment.

An omnichannel CRM that covers your entire shopping center and manages the specific features of each outlet

For the shopping center

The Adelya Loyalty Operator solution gives you effective, unified tools for getting to know your customers and winning over new ones.

Build a qualified database: loyalty program, loyalty card, gift card, etc.
Surprise your customers with fun activities: competitions, challenges, lotteries, etc.
Maintain a close relationship across all channels: automatic e-mail and SMS/marketing automation, satisfaction questionnaires, social networks
Analyze your performance: CRM, KPI tracking, analysis and segmentation tools
Orchestrate the entire center with distributed marketing: emailing templates, predefined targets, in-house alerts, shared calendar

For sales outlets

An interface designed to provide a personalized welcome for customers at the checkout

Customer registration at the point of sale, online or on a tablet in the center
Customer identification at checkout
Management of benefits and allocation of loyalty points
Integration with any POS system via our documented API
Dedicated device for retailers not wishing to integrate

For shopping center customers

Consumer access points to increase preference for the center and encourage regular return visits.

A store directory and customer reviews to promote points of sale and guide shoppers in-store.
Targeted coupons and special offers, sent out at the right time (reward, inactivity, etc.).
A gift catalog to reward the most loyal members
Click and collect for a new shopping experience
Enrichment of personal data by customers themselves on their loyalty space

…all on the web or mobile!

« I build visitor loyalty by offering them an innovative shopping experience! »

GDPR: Adelya, a reliable partner for processing your data

Motivated by a “Permission Marketing” approach, our platform respects your customers’ data (proof of consent, pseudonymization, security/archiving and deletion)

We provide you with documents to ensure full compliance with the new regulations:

Customizable opt-in confirmation campaign template
Data use policy for modification and enrichment
Unsubscribe confirmation page

Adelya advises and supports you

For over 15 years, Adelya has been designing, setting up and deploying loyalty and incentive solutions for all types of organizations. We make it a point of honor to establish a close, trust-based relationship with you, from the moment we define your needs and objectives. The project is implemented according to a rigorous and proven methodology: your project is secure and under control! Once the program has been launched, our teams are at your disposal for personalized follow-up.

Data use policy for modification and enrichment
Unsubscribe confirmation page

« I make the mall a special place to live with engaging events »

In short: all the features you need to animate your gallery and your customers

Recruit

Loyalty and sponsorship program
Physical or dematerialized card
Gift cards

Enjoy

Lotteries
Challenges
Loyalty points booster

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Communicate

Unlimited emailing and SMS
Satisfaction questionnaire
Customer database and statistics

Be visible

Customer loyalty web page
Special offers
Clic and Collect