Acquisition, promotion, loyalty…
Creating a loyalty card has many benefits for your brand… Let’s see this together!
📌 Are you wondering how to build customer loyalty at a lower cost and develop a lasting relationship?
📌 From acquiring new customers to retaining them and improving your brand image, creating a loyalty card has many benefits for your brand.
Find out what they are in this article! ⤵️
Table of Contents
#1 An effective loyalty tool
As its name suggests, the primary function of a loyalty card is to improve customer loyalty. Thanks to precisely balanced points and rewards mechanisms, consumers are more inclined to make recurring purchases from your brand rather than from your competitors.
The loyalty program therefore guarantees regular customer returns and new purchases… but this is only the tip of the iceberg !
#2 A smart customer acquisition solution
The more loyal, satisfied and long-standing a customer is, the stronger their propensity to recommend your company – it is accepted that on average, a customer recommends a brand with which they are satisfied to 4 people, who are also more likely to be directly qualified and engaged than with traditional advertising.
And in an age where consumers are more receptive to advice from their peers than to marketing campaigns, these influencers are your best communication channel.
To boost this word of mouth, you can associate your loyalty card with a sponsorship program: the loyal customer invites their loved ones to join your loyalty program, if the latter accepts, the godson and the sponsor receive a reward.
An effective mechanism to stimulate your ambassadors and capitalize on their prescription power, while regularly welcoming new customers to the store.
#3 An increase in your turnover
Customer loyalty is a strategic commercial action, since setting up a loyalty card allows you to develop your turnover on several levels: your sales increase, while you amortize your customer acquisition costs.
Indeed, it is more profitable to bring back customers than to acquire new ones indefinitely.
Furthermore, according to Pareto’s law, 20% of the customer base generates 80% of the turnover.
For example, loyal customers are less careful about prices because they are already convinced of the added value of your services, they are more receptive to cross-selling operations, more inclined to discover a new range of products, etc.
In other words, the value of the cart, the frequency and number of sales as well as the duration of the customer relationship are more important among loyal customers than occasional customers.
By focusing on retaining satisfied consumers and therefore carriers, you increase your Customer Lifetime Value and improve the profitability of your business in the long term.
#4 A stronger relationship, based on affect
At the start of the relationship, the interest of the card can sometimes be mainly commercial, the customer seeks above all to save money.
If the benefits are more attractive than elsewhere, members of the loyalty program favor your business over that of your competitors.
But little by little, an emotional preference towards your brand is built, you form a stronger bond. Opportunistic attitudes decline in favor of real attachment.
As they progress through the sales cycle, occasional customers become regulars and then ambassadors, who, as seen above, spontaneously recommend you to their loved ones or online.
However, customer loyalty is never a given, so it is essential to maintain this bond of trust by implementing different actions, for example:
📌 a loyalty program that combines transactional and relational, with exclusive experiences or services as rewards
📌 personalized events organized throughout the year to pleasantly surprise your kind customers
📌 a newsletter to keep your customers informed of your news and updates
📌 a satisfaction questionnaire to collect feedback and adjust your offer accordingly
📌 posts on networks that show behind the scenes of your business or your product in action via user feedback
To become a “love brand”, give your customers all the attention they deserve!
By deploying a differentiating customer relationship based on the proximity and quality of your services, you enhance your brand image and your notoriety.
#5 Increased customer knowledge
All data captured on the loyalty card is synchronized with loyalty software, such as that of Adelya.
These data are of various natures:
📌 behavioral: frequency of purchase, turnover generated per customer, number of new members, etc.
📌 affinity groups: interactions on social networks, responses to a satisfaction questionnaire, etc.
📌 socio-demographic: name, age, contact details, profession, etc. This information can be provided (or not) in the member area dedicated to the program or during checkout.
By cross-referencing and analyzing this data, you will be able to better understand the consumption habits of your target, which will allow you to strengthen your customer knowledge.
You then have all the information in hand to establish a personalized and individualized relationship, a “customer centric” approach which can only be beneficial for retaining your customers.
A customer database is also necessary to segment your file into homogeneous groups: loyal customers, occasional customers, abandoners, etc.
For example, you can draw up the typical profile of your ideal client to concentrate your efforts on this high-potential target: setting up an event, distributing a newsletter, invitation to an event, etc.
The possibilities for marketing actions to optimize customer experience will be numerous if you take their expectations into account!
#6 Loyalty Operator, the customer loyalty & relationship marketing platform
Do you want to create a loyalty card and set up a personalized loyalty program? Whether you are an independent retailer, a network of brands or a commercial union, the Loyalty Operator platform adapts to your organization and your goals.
Beyond loyalty, our solution has all the features to deliver a 360° customer experience:
📌 CRM, reporting and statistics
📌 Marketing automation and multichannel campaigns
📌 Permanent or one-off events: happy hour, challenges, lottery
📌 Gift card and referral program
📌 Click and Collect
