Planète

The loyalty expert Adelya is expanding internationally

ADELYA, the French firm specializing in loyalty management systems, is setting out to conquer international markets. The company, which manages a multilingual online platform in SaaS mode, began its international expansion early in 2014 and intends to grow in EMEA. Facing growing demand from more and more customers, ADELYA is continuing to reach out beyond the borders of France. Exports already account for 15% of its revenues and the company intends to increase this share of sales to 30% between now and 2017.

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The Ex&Co group entrusts its loyalty program to Adelya

ADELYA, the loyalty specialist for retailers and territories, has been chosen by the Ex & Co Group (Ex&Co Central purchasing agency grouping consumer electronics stores Expert and Connexion) to equip all of its 136 stores with a unique loyalty and customer relationship solution: Loyalty Operator.

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